Enhancing Hook's menu design to boost web traffic.
Time: 2 Weeks
Role: Visual Design, UX Design
Devices: Website
Hook is a creative agency that continues to grow in user traffic. I noticed the
original Hook menu lacked global navigation, which negatively impacted site traffic.
That's
where I stepped in—I helped Hook redesign the menu with improved UX, resulting in increased traffic.
The ask
Enhance the Hook navigation menu to drive more traffic.
Key Finding
After conducting competitive analysis on other design agency websites and identifying
best practices in UX patterns, I realized the full menu should focus on supplementary content—things
users would want to further explore or read.
A global navigation is essential for better affordance across the agency's site.
Beyond just offering more links, the full menu can be a powerful tool for showcasing
additional content. As Hook transformed their new site, they wanted to highlight articles and
features. My solution was to leverage the full menu as a way to bring attention to these key
elements for users.
Reflections
Growth Opportunities
Advocating for better design:
I learned to speak up to help the agency improve their website menu,
ensuring a better user experience for visitors. It's essential to apply basic UX
principles to increase traffic.
Working within tight constraints:
While working on the new website, I faced tight constraints. I had to
deeply explore solutions that would be effective within these limits. I found this
process enjoyable as it pushed me to think creatively and embrace the challenge.
