Improving Color Websites with revamped designs system and custom illustrations.
Time: 3 Months
Role: Client, Visual Design
Devices: Web Desktop, Web Mobile
Team:
Debashis Mazumder – PM
Paul LaFleur – Design Director
Alex Kauffman – Designer
Color is the only solution that combines early detection and comprehensive cancer
management before, during, and after a diagnosis. As Color website promotes helpful and impacful
information to help users buys DNA kits and care packages.
Client has asked us to work on a cancer site refresh because they were very outdated
in designs. The site had no color verity which can lead very dry reading experiance.
The outcome of this project helped me better be better story teller creating custom
illustrations and improve my implimenation of Color's design system into new fresh pages to give
impacful readings.
Reflections
Growth Opportunities
Auditing the contents:
After the handoff, we were not able to see what assets can be improved. It
would be nice to be with them with thier website devlopment to make sure the design is
1:1 with the codes.
Visual Storytelling:
I learned a lot by creating custom illustartions for each cancer pages to
give them a more enjoyable viewing for cancer sites.
